Images for CD cover

These are a few images I took that I may use when creating my CD cover. When researching I found that the image was the most dominate part of the media text and gave a closeup image of the artist, I used revealing clothes and a colourful background in order to try and reflect the images in which Nicki Minaj used on her CD front covers

CD Cover 5

This is a CD cover from a Pop artist, very modern artist from 2011 and had her it single in 2012 – call me maybe. This her CD cover. We can see how this can relate to Nicki Minaj as the colour is bright pink for the drop background so shows how Nicki Minaj mixes the codes and conventions of two different genres to create her own style.
From all the different CD covers I have looked at and researched, the image of the artist has been the most dominate part of the image and been made the main focus of the text which shows how this is a typical convention of a CD front cover and I will take note of this when creating my own.
However the clothing and style of the image differs greatly depending on the artist, for example Carly Rae Jepson on here looks very pretty and innocent, as she looks into the camera. Nicki Minaj image is more unique and powerful looking as she is a more dominate RnB character. She also dresses more unsual and revealing then Carly has on this image and as my song is from one of Nicki Minaj’s album I will relate it more to her type of style
The conventions of this CD include the image, the artists name and the title of the album which is ‘K I S S’ 

CD Cover 4 - Lil Kim

This is a more traditional RnB CD cover, matches the codes and conventions of this genre.
We can see how Nicki Minaj has some common features with this CD cover. For example on the ‘RE-UP’ album below she is similarly wearing a chunky gold chain which is shown as bling. They are also both looking directly into the camera pulling a ‘hard’ looking face. This portrays them as fearless, strong women which related to the RnB culture. Although Nicki Minaj’s outfit is not fully shown on the image below we can see she has a low cut top on and in the image below that she appears to be naked which relates to this CD cover in which the artist ‘Lil Kim’ is dressed in a very revealing clothing. This is because RnB is strongly related to money and sexual connation’s. However Nicki Minaj also differs from this cover as she mixes her own style with popular music culture including her own right pink feminine image whereas this cover uses dark colours.
The conventions of this cover include the image of the artist (which is the most dominate part of the text) the artists name, the album name, a drop line and a warning of explicit language.
Target audience would relate to young adults who enjoy RnB style music. 

CD Cover 3

Another CD cover from the artist Nicki Minaj, this is her most recent CD cover.
Shows a close-up image of Nicki Minaj with a dark pink background, shows how the image is the most dominate part of the text and the main focus is on her face. Pulling a face almost like a ‘growl’ image, gives the impression of power and dominance. Looking right into the camera lenz at the audience shows no fear relates more to her RnB style image. However still follows the pink theme, main colour is pink in this text, I will be using bright colours when creating my own CD cover.
Conventions: the album title, the image of the artist and the artists name.
Very established artist by this point with wide spread fan base so a close-up of her face is all that is needed to sell this album. 

CD Cover 2

This is another front cover of one of Nicki Minaj’s albums.
The image is again the most dominate part of the text, taking up the majority of the spaces, the main focus being on the artist as she is the most important part of the text.
Again it is very abstract and unique. Shows Nicki Minaj looking naked covered in paint, possibly expressing her personality like an explosion of bright colours.  The text also looks like it has been written in paint which follows the theme keeping it all tied into together and making it look professional. Unusual abstract image which shows Nicki Minaj’s image as different and individual doesn’t particularly follow any codes or conventions of any kind of genre, especially not RnB even though her music is from this genre, she creates her own individual and unique style which I will keep in mind when creating my own CD cover.
The conventions for this CD cover include: the album title, the artists name and a parental advisory. I will include this on my CD cover as the language for my chosen song is explicit and therefore this warning should be included on the CD cover.

CD Cover 1

This is the CD cover of the artist of the song I’m using for my music video.
The image is the most dominate part of the cover and takes up the majority of the space. The attention is drawn to the artist. The colour theme on this is pink, Nicki Minaj often uses bright colours, mainly pink in all her media texts. Everything in this media text is pink including her clothing, hair, shoes, background and the text.
The way Nicki Minaj is posed is unusual, as she is quite an abstract artist and breaks the codes and conventions of the typical RnB genre. For example more traditional RnB female artists have a more masculine image including tracksuits, caps and bling whereas Nicki Minaj mixes RnB genre with Pop creating her own individual style. The image represents her individuality and shows how unique she is as an RnB/Pop artist as she collaborates the two genres.
The conventions of this media text include the artists name, the song title and a popular hit which is included within the album.
I think this cover is quite simple but also really effective. I’d like to create a similar look on my CD cover for my subsidiary texts as this is not over crowded with text and looks really professional.
The target audience will most likely be young females, however Nicki Minaj attracts a wide spread audience and could also appeal to young males although this CD cover suggests a very feminine image her songs are RnB genre so still can appeal to a male audience. 

Post modern media

Society and culture has changed radically since 1945 but how far have the changes in technology and the ride of mass media affected peoples understanding and experience of the world around them.

Over the years technology and science has developed rapidly, this has made a big impact on our lives today as in modern day society technology is a big contribution to everyday life. This has also lead to the improvement in science and medicine which has given us greater health care and more knowledge about the universe we live in today. However not all people see the increase in technology as a good thing, it can affect the world in a negative way such as pollution and the increase in weaponry and nuclear bombs it has also had an impact on religion as more scientific theories of the world have made religion not as strong as it would have been in previous years.

Lyotard, Baudrillard and Jameson argued that recent social economic changes produced particular ‘structures of feelings’ or a ‘cultural logic.’ Cultural forms can no longer ‘hold up the mirror to reality’ since reality is a saturated by advertising, film, video games and television images. Over the years we have come to rely on technology a lot more and integrated us into social norms, expectations and values. We live in a ‘hyper reality’ this is when the media version becomes more important than the real world, we are more wrapped up in the media lifestyle than our own, therefore our perspectives on things are what the media influences and tells us to think and believe which shows how strong an impact mass media has on us in modern day society.

This has been since the enlightenment period and the development of mass media over history. Postmodernity has gone through two distinct phases, the first was in the 1950’s ending with the Cold War. This was when analogue media was limited and at the end of the Cold War with the spread of cable television and new media based on digital means of information and broadcast.

The first phase of Postmodernity overlaps with modernity and is regarded by many as part of the modern period. Television became the main source of news. When in 1967-1969 the ‘baby boom’ generation who grew up with Postmodernity as a crucial part of everyday life experiences, with this there was acts of rebellion amongst the young, leading to social policies that gave people equal rights. After the Vietnam War laws allowing or encouraging racial segregation and to laws which overtly discriminated against women and restricted access to divorce which then lead to the increase in feminism which has also impacted our society and media. These acts of rebellion lead to the youth getting involved in rock and roll pop culture which influenced a whole generation.

The 2^nd phase is digitalization which has influenced all our lifestyles with high speed internet as a source of knowledge, fax machines, television, mobile phones and machines all are digital production of information allows each individual to manipulate every aspect of the media environment. The World Wide Web has created a convergence and made people more globally aware as they have easier access to all types of information and knowledge this has created a new economy. This shows how radically things have changed since 1945 and how the media has had such a big affect on people’s lives and experience of the world around them.

DRAFT 2 OF MUSIC VIDEO