Genre is the main starting point when creating a media text
Point, type, kind, category, codes and conventions
Refers to the codes and conventions: different media texts appealing to different audiences
Rules of the text for each genre
Conventions: expected and predictable signs we read which make expectations
Codes: a system which signs are organised ---> connation’s and denotation
They create meaning to the audience
-Technical codes
-Symbolic codes
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